Website traffic has consistently averaged more than 200,000 visitors annually over the past few years. It is no surprise, then, that a company that doesn’t provide digital media interactivity on their website could quickly lose popularity. Seeking the services of an experienced marketing consultant can allow any online merchant to utilize diverse tools and techniques for what they specifically need. Aside from audio books and ringtones, there are three new exciting trends in the marketing world that companies can use to get noticed.
First, businesses that adopt Web 2.0 can significantly expand their contact potential when trying to reach consumers. An online merchant that provides downloadable samples of a product will likely have increased potential to obtain more sales. Second, businesses that use a digital portfolio instead of a printed business card comes with the advantage of introducing a consumer to a website with video, music and contact information which can be easily dragged, dropped and saved in a contact file. Third, companies that use digital signage can advertise in ways that a physical sign can’t. This method of advertising is especially useful for businesses to post news updates as well as a full description of services, etc. Depending on the cost and quality of the digital sign, a company can integrate all other forms of digital media into the sign’s cast as well.
Branding establishes identity and uniqueness while raising awareness about a company’s services or products. A good branding strategy should create and influence a certain perception that a company is the only solution to solve their consumers problem by delivering a concise message, confirming credibility, connecting to potential consumers emotionally, motivating the buyer to action and solidifying user loyalty.
Another effective form of digital marketing is text messaging. According to industry group CMO Council, text messaging is a popular form of communication across many demographics. However, digital media delivered as an online commercial, podcast or video yields even greater exposure. The reason why this is because people generally remember what they see longer and is the fastest growing medium to date. Although using text messages is a great advertising tool, their is much competition among companies using this same strategy.
Some companies sink all of their resources in text messaging which inevitably makes them miss out on the marketing opportunities they would receive using video media. Statistically, videos leave a more lasting impression on the consumer’s mind and can even promote a call to action after being viewed. In addition, videos can be incorporated with slick graphics, text, music and animation to convey a company’s message. Although traditional advertising is still necessary for a company to reach exposure, it is limited with reaching customers who use different media devices. An effective marketing consultant can help businesses connect to consumers by using techniques and formats that are compatible to PCs, laptops, tablets and smartphones to network consumers of all ages. An expert marketing consultant can also help a company create many compression rates to match user download speeds and
